Thursday, January 20, 2011

Canadian Heroes goes all in for NASCAR

Its official, Canadian Heroes has become the main sponsor of a NASCAR Racing Team. Canadian Heroes and Peterson Motorsports have partnered up for this year’s running of the ARCA 200 for Speedweeks at the Daytona 500.

For years one of our sister sites,, has been participating in racing events. Through those connections and over time a relationship with Peterson Motorsports was formed. This year we saw the opportunity to get more directly involved and envisioned the partnership coming from

The Peterson Motorsports Team, owned by Wayne Peterson, has been working together for over 30 years with top ten finishes in races, driver points and series owner points in the ARCA series.

After some deliberation it was decided that becoming the lead sponsor for the race team would benefit both sides. As the main sponsor Canadian heroes has the unique opportunity to outfit the NASCAR racer with our logos and colors simultaneously helping the race team with a little more exposure. Symbiosis at it’s best.

Currently new logos and car designs are in the works to outfit our race car with Canadian Heroes icons. If you are interested in the preliminary designs check out our Facebook page here for the first renditions and for all new designs moving forward. We hope to make this another fitting tribute to our brave Canadian Heroes.

Also, as an extra bonus this year, Canadian Heroes will be hosting four members of Canada’s Armed Forces at the NASCAR event. They will have total access to the infield and surrounding events and will be honorary members of the race team.

All told this is a very exciting time for Canadian Heroes and NASCAR camping. Keep watching us on our Facebook Page and following our sites for more information as it develops.

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